Have you ever wondered where the concept of the sweepstake originated? We checked with Dan Jahn whose post on the Probability Works website gives browsers a fascinating explanation of what we often think of as a modern marketing strategy. Sweepstakes were first held in Shakespeare’s day when Middle English speakers introduced the “swepe stake” that consisted of games played, after which the winner was invited to “sweep up” all prizes thanks to their luck and game-playing acumen.
By the mid-1800s, adds Jahn, soap salesman Benjamin Babbitt put a new spin on the idea of sweepstakes by turning soap wrappers into coupons, requiring consumers to collect 25 to be eligible to win a drawing for a piece of art. This idea was so popular, he invited anyone purchasing 10 or more bars of soap to enter his next contest and it didn’t take long for the public’s appetite for these giveaways to grow.
No soap purchases required to be a sweepstakes winner today
Every year, Conde Nast Traveler announces its Readers’ Choice sweepstakes, and the grand prize for the consumer winning the media company’s 2025 contest has reached new heights: A European cruise that’s valued at $28,388! How can you become eligible for this sweepstakes drawing? Simply by expressing your opinions about the vacations you’ve enjoyed at Belize’s Laru Beya Resort.
It costs nothing to vote, takes just a few minutes, and once you submit your feedback, you automatically become a candidate for a Viking Rhine River Cruise that is so posh, you and three guests will find out how it feels to vacation in the lap of luxury. Airfares are included, as are lavish perks including meals and libations plus onboard entertainments, a spa, fitness facility, and fascinating ports of call that include hot spots like Amsterdam, Cologne, and Basel.
Follow these six easy steps to get in on the action
- Read the sweepstakes rules so you’re well informed
- Visit the Laru Beya website to get started
- Register your e-mail address and create a password if you’re prompted to do so
- Locate the “resorts” icon and search for Laru Beya
- Express your opinions on the short survey that completes the process
- Make sure your vote is cast no later than June 30th, 2025, at 11:59 PM ET.
Whether or not you win that Viking Rhine River cruise…
…you’ll automatically be declared a winner when you book your next Laru Beya holiday down the road because Laru Beya’s specials page is currently promoting three offers, one of which may be so compelling, you may not be able to turn it down: Discounted rates for guests eager for a carefree getaway to this English-speaking nation. Visit this link to see the surprises in store for you. We wish you the best of luck as you pursue your own passion for winning and the travel that makes life worth living!
Contact Us Today
Email: [email protected]
US Toll Free: +1-800-329-2528
Local Belize Reservation Desk: +011-501-522-0384
Local Belize Front Desk: +011-501-523-347
